About Cedar House

Small team.
Full-stack reach.

Cedar House Marketing isn't a layer of account managers between you and the work. It's a fractional CMO who has personally run every channel, a content lead who knows how to make a brand sound human, and a sales director who's closed millions the honest way — doing the work themselves, rooted right here in Middle Tennessee.

Stephen Strickhausen, Founder and Fractional CMO of Cedar House Marketing, on Music Row in Nashville

Founder

Stephen Strickhausen

Founder & Fractional CMO

I got into this the hard way — and honestly, I'm glad I did.

Back in 2007 I started out in real estate with no clients and a whole lot of time on my hands. So I taught myself to build a website. Then I figured out how to make it rank. Then how to write blogs that actually pulled traffic, and how to run social media that went somewhere. What started as a way to fill the calendar quietly turned into the thing I was best at.

By 2023 I was running the whole show as Director of Marketing for one of the larger roofing companies in Middle Tennessee — content, design, print campaigns, Local Services Ads, digital campaigns, CRM, SEO, the entire engine. I wasn't managing one channel. I was managing all of them, in house, against real revenue goals.

That's what led to Cedar House Marketing. These days I serve as the fractional CMO for a handful of growing companies, bringing that same full-stack, roll-up-your-sleeves leadership to businesses that need a marketing department without the cost of a full-time hire.

Whitney Cantrell, Social Media Content Manager at Cedar House Marketing, holding a camera

Content

Whitney Cantrell

Social Media Content Manager

Whitney has spent two decades building things from scratch.

After her first decade in sales, marketing, fundraising, and events, she founded what grew into Nashville's first multi-service doula agency — scaling it from a solo practice into a team of more than thirty, serving hundreds of families across Middle Tennessee.

That's where she learned marketing the way it actually works: no big budget, no blueprint — just a real brand that had to earn attention and trust. At Cedar House she brings that same instinct to our clients' social media and content: the voice, the calendar, and the storytelling that keep a brand showing up and sounding human.

Beyond Cedar House, Whitney coaches and champions female-owned businesses — helping women entrepreneurs grow through her signature blend of story and strategy, so their businesses feel aligned, focused, and sustainable.

Logan Shane, Director of Sales at Cedar House Marketing, on Music Row in Nashville

Sales

Logan Shane

Director of Sales

Logan brings a rare blend of grit, real-world experience, and proven performance.

Originally from Alaska, he spent over two years working in the oil fields, where demanding conditions and long hours built a foundation of discipline, resilience, and a strong work ethic that still defines how he operates today. That blue-collar background shaped his approach to business — valuing consistency, accountability, and doing things the right way.

Transitioning into sales, Logan quickly established himself as a high-level performer. During his time with Bluebird Roofing, he averaged $1.5–2M a year in sales, building a reputation for strong communication, trust with clients, and the ability to consistently close. His approach is simple but effective: understand people, provide real value, and execute with consistency.

Logan brings that same mindset into marketing, combining clear strategy with genuine connection. He believes the most effective growth comes from aligning strong systems with authentic relationships — not shortcuts or surface-level tactics.

Grounded in his faith, Logan strives to lead with integrity, purpose, and a long-term perspective in both business and life. His focus isn't just on results, but on building something meaningful and lasting through honest work and strong relationships.

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