Archer Physical Therapy: making pelvic health easy to talk about

The story

Pelvic floor therapy is personal, and plenty of people are not sure what it involves or whether it is for them. The reels for Archer Physical Therapy meet that head on with a mix of styles: founder Dr. Jenny Archer on camera explaining how she hires and trains her team, plain-spoken education on questions like whether to do Kegels in the third trimester, and relatable pieces that name the life stages that change a pelvic floor.

Behind-the-scenes clips keep it human. During the Nashville ice storm, with power out across the city, the practice kept seeing patients in borrowed space and hotel rooms, and the reel shows exactly that.

What Whitney makes for Archer Physical Therapy

• Founder-led videos that build trust before the first appointment
• Education that answers the questions patients are embarrassed to ask
• Service spotlights for the in-home, concierge model
• Behind-the-scenes moments that show the team in real life