Whitney Cantrell

Yes. Cedar House founder Stephen Strickhausen is a working real estate agent himself, and Whitney Cantrell runs social media and email marketing for agents and realtors through three packages: Social Starter, Social + Content and Digital Marketing. Nashville agents get an in-person monthly content shoot, and agents outside Nashville get a guided filming plan with talking points and shot-by-shot direction, so the posts and newsletters still look and sound like them.

Most service businesses do well with a mix of four styles: founder stories that show who is behind the business, education that answers real customer questions, service spotlights that explain one offer clearly, and behind-the-scenes clips that show the team at work. Whitney Cantrell rotates these so a feed feels human and useful instead of like a string of ads.

Yes. Partner42, a Google Ads firm in Nebraska, works with Whitney remotely. She builds the monthly strategy, scripts and shot lists, the client films everything in one session and uploads it, and she edits and posts all of it. Local Middle Tennessee businesses can do the same or have content captured in person.

It helps when an owner or founder shows up, because people trust faces more than logos. It is not the only way. Team members, customers, products and behind-the-scenes footage all make strong reels, and Whitney writes scripts and talking points so anyone who does go on camera knows exactly what to say.

Whitney plans the month first: topics, hooks, scripts and a shot list. On filming day the business records everything in one sitting, which usually covers a full month of posts. Whitney then edits, writes captions and schedules the posts, so the owner spends one session on content instead of thinking about it every day.