Video producer · Host · Voice
was here.
Eric turns attention into trust. Long-form video, brand stories and YouTube systems for roofing, construction and home service brands that want to be the obvious choice in their market.
• Producing with Cedar House Marketing
Views
5.8M+
on YouTube across the films on this page, as of October 2026
Films
15
brand stories, YouTube, product spots, a music video and interviews
Crafts
4
producer, host, voice and YouTube strategist
Home base
Nashville
shooting across Middle Tennessee
Now showing
A roofing brand story for Gold Medal Roofing. After depreciation, Marine veteran Bill Bruno's insurance left him with little toward a new roof, so the company donated one. Real homeowner, real crew, before and after footage.
The work
Brand stories, long-form YouTube, a music video, product spots and interviews. Tap any film to play it right here.
YouTube · 2026
Heavy Mentalist
A five minute video from Eric's channel Heavy Mentalist on the October 1582 calendar reform, when October 4 was followed by October 15, and why it happened.
Watch + breakdown →YouTube · 2026
Heavy Mentalist
A 93 second video from Eric's channel Heavy Mentalist on the call of the void, the urge people feel at a high edge, and why research reads it as a safety signal.
Watch + breakdown →YouTube · 2026
Heavy Mentalist
From Eric's channel Heavy Mentalist: the Aztec Flower Wars, a ritual war where killing the enemy broke the rules, and the twist that undid an empire.
Watch + breakdown →YouTube · 2026
Heavy Mentalist
A 75 second cut from Eric's channel Heavy Mentalist on why the Aztec Flower Wars were a renewable supply of captives, built to send viewers to the full deep dive.
Watch + breakdown →YouTube · 2023
Bikes and Beards
Long-form YouTube storytelling for the Bikes and Beards channel: a 30 minute episode built to hold attention from the first second to the last. More than 3.7 million views as of October 2026.
Watch + breakdown →YouTube · 2026
Heavy Mentalist
From Eric's own channel, Heavy Mentalist. A dark history documentary on the Maori haka, the Celtic carnyx and the Norse berserkers: war rituals that won battles through psychology before a weapon was swung.
Watch + breakdown →Music Video · 2022
With a Vengeance
Official music video for Tommy Vext's “Cry Me A River.” More than 1.9 million views on YouTube as of October 2026.
Product & Voiceover · 2017
Saddlemen
A product overview for the Saddlemen Explorer touring seat: show-bike looks, two-up comfort, and the details a rider wants to see before buying. Nearly 95,000 views as of October 2026.
Watch + breakdown →Product & Voiceover · 2019
Westin Automotive
Voiceover and production for Westin Automotive's HDX Grille Guard. Forty-eight seconds that sell a heavy-duty, fully welded truck part on looks and toughness.
Product & Voiceover · 2019
Massimo Motor
Voiceover and production for Massimo Motor's E-Kooler CX50 electric cooler, built for road trips, RV camping and boating. A tight product spot under a minute.
Interviews · 2022
ROCKCAST With Eric & Parker
Eric co-hosts ROCKCAST. John Cooper of Skillet talks about the band's journey from the 90s to today, life on the road, and advice for a long career in music.
Watch + breakdown →Interviews · 2023
ROCKCAST With Eric & Parker
Mixi and Merritt of Stitched Up Heart sit down with Eric and Parker for a long, loose conversation about tour bus rules, the band, and life as touring musicians.
Interviews · 2019
The Record Shop Recording Studio
Behind the scenes at the 36th annual American Eagle Awards, where the National Music Council honored George Clinton, Vince Guaraldi and the Country Music Hall of Fame.
Interviews · 2019
Eric Black Was Here
Eric catches up with Square Amps at Summer NAMM 2019 to talk about their vintage radio inspired guitar amps.
The story
From the radio booth to YouTube, one job the whole way: make people lean in.
Eric Black is a video producer, on-air voice, and YouTube strategist who turns attention into trust. His background spans radio, event hosting, voiceover, and video production, and he now builds content systems for brands that need to be seen as the obvious choice in their market.
He works with roofing, construction, and home service companies on long-form video, brand storytelling, and YouTube strategy that drives leads rather than vanity views. He also co-hosts ROCKCAST, where he has interviewed touring artists like Skillet's John Cooper.
At Cedar House Marketing, Eric's video is part of the whole plan: the same team runs your website, search, social and ads, so every film has a job to do.
Services
Pick a starting point. Every project is booked and managed through Cedar House Marketing.
01
Customer stories, crew introductions and before and after jobs that show a homeowner exactly who they are hiring.
Book this →02
Long-form episodes plus the titles, thumbnails and publishing rhythm that help the right people find them.
Book this →03
Tight product spots and professional voiceover for ads, websites and launches.
Book this →04
On-camera hosting, podcasts and event coverage, from studio sit-downs to the trade show floor.
Book this →Off the clock
Learn hard. Live loud.
Eric also runs Heavy Mentalist, a YouTube channel where dark history meets heavy metal culture. Running his own channel keeps him close to what YouTube rewards right now: hooks, retention, titles and thumbnails. The same playbook goes to work for his clients.
Dark History: The War Ritual That Made Armies Surrender Before BattleBreakdown →
The journal
Every week Cedar House picks one of Eric's films and breaks down what makes it work, and what your business can borrow from it.
5:13
Oct 15, 2026 · Heavy Mentalist
Eric took a fact most people have never heard, that October 4, 1582 was followed by October 15, and built a five minute video that explains it one step at a time.
Read the breakdown →
1:33
Oct 7, 2026 · Heavy Mentalist
Eric picked a feeling almost everyone has had and never had a name for, opened on the scariest version of it, then turned it around before the viewer could look away.
Read the breakdown →
1:15
Oct 5, 2026 · Heavy Mentalist
Eric took a topic he had already covered in a five minute deep dive and cut a 75 second version with its own hook. Then he used it as a trailer for the full episode.
Read the breakdown →Video questions
A video producer plans, films and edits the videos that make a roofing, construction or home service company look like the obvious choice: crew introductions, before and after jobs, homeowner stories and how-to explainers. At Cedar House Marketing, Eric Black also shapes how those videos are titled, packaged and published so they bring in leads, not just views.
YouTube is owned by Google, so a good video can show up in both places when a homeowner searches for a contractor. Long-form video lets a homeowner watch your crew work and hear how you talk before they ever call, which builds the kind of trust a postcard or a banner ad cannot.
It depends on the job the video has to do. Short clips under a minute work for social feeds and ads. Story videos like a before and after roof replacement often land between two and eight minutes. Long-form YouTube episodes can run 20 minutes or more when the story holds attention, which is where trust and watch time build up.
Yes. Cedar House Marketing is based in Middle Tennessee and Eric Black is based in Nashville, so shoots can happen on your job sites, in your office or with your customers across Nashville, Franklin, Brentwood, Murfreesboro and the surrounding towns. Video can be bundled with social media management, SEO and website work under one plan.
Book Eric
Every Eric Black project runs through Cedar House Marketing, so your video plugs into your website, SEO, social and ads from day one instead of sitting in a folder.