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The journal
Each post takes one of Eric's films and breaks down the hook, the structure and the storytelling, then turns it into something a roofing, construction or home service business can use.
5:13
Oct 15, 2026 · Heavy Mentalist
Eric took a fact most people have never heard, that October 4, 1582 was followed by October 15, and built a five minute video that explains it one step at a time.
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1:33
Oct 7, 2026 · Heavy Mentalist
Eric picked a feeling almost everyone has had and never had a name for, opened on the scariest version of it, then turned it around before the viewer could look away.
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1:15
Oct 5, 2026 · Heavy Mentalist
Eric took a topic he had already covered in a five minute deep dive and cut a 75 second version with its own hook. Then he used it as a trailer for the full episode.
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5:00
Oct 5, 2026 · Heavy Mentalist
A five minute dark history video from Eric's channel, Heavy Mentalist, and the series thinking behind it that any business channel can copy.
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6:24
Oct 5, 2026 · Heavy Mentalist
From Eric's own YouTube channel, Heavy Mentalist, where dark history meets heavy metal culture.
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2:18
Oct 5, 2026 · Gold Medal Roofing Company
A two minute roofing story made for Gold Medal Roofing: a Marine veteran, an insurance gap, and a crew that stepped in.
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30:55
Oct 5, 2026 · Bikes and Beards
A 30 minute YouTube episode for Bikes and Beards with more than 3.7 million views as of October 2026.
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56:07
Oct 5, 2026 · ROCKCAST With Eric & Parker
Eric co-hosts ROCKCAST With Eric & Parker. In this Season 3 episode, John Cooper of Skillet sits down for a full conversation.
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1:52
Oct 5, 2026 · Saddlemen
A one minute, fifty-two second product overview for Saddlemen's Explorer touring seat, with nearly 95,000 views as of October 2026.
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